Since 1946 the tournament has seen the biggest names in golf among its champions, including Arnold Palmer, Jack Nicklaus, Lee Trevino, Tom Watson, and of course, the legendary Ben Hogan.Ĭharles Schwab & Company signed on as title sponsor in 2018, held its first tournament a year later, and last year extended the company’s sponsorship through 2026. The Charles Schwab Challenge is the PGA Tour’s longest-running professional golf tournament at the same venue. Jordan Spieth plays a bunker shot (Photo by K.P. This year’s tournament is limited to 15,000 fans per day. No car was awarded at the 2020 tournament, which also had no fans in attendance because of the COVID-19 pandemic. “As we enter our fourth straight year as title sponsor, we wanted to find a special way to honor this iconic tournament in Dallas-Fort Worth and our company’s own heritage – and what better way to do so than with an iconic car, an iconic song, and a spotlight on the commitment to innovation that drives our firm.”Īnd, of course, along with the car, the tourney champion will receive Colonial’s traditional Leonard Trophy and Scottish royal tartan plaid jacket – not to mention a check for $1,512,000, the winner’s share of the tournament’s $8.4 million purse. “We are honored, once again, to play a part in the tradition of this celebrated tournament in Fort Worth and its longstanding support from the Metroplex community,” said Jonathan Craig, Managing Director and head of Investor Services and Marketing at Charles Schwab. ![]() ![]() “He’s not only an incredible singer-songwriter but also knows a thing or two about golf and classic cars – and we can’t wait for fans to hear his version of East Bound And Down.” “We’re thrilled to partner with Jake for this fun initiative,” said Mason Reed, Managing Director of Acquisition and Corporate Marketing at Schwab.
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